Recent expansion, both in existing businesses and into community and also a heavy user of new media which is This segment is receptive to marketing messages. Picture production and distribution of UTV. Started in 1996, and handles the motion group of 10-24. Approximately 35% of the total cine viewers today fall in the age films churned out by Bollywood each year. UTV Motion Pictures is a wholly owned subsidiary of UTV 1.4% of the population of 1 billion) to see any of the over 800 Fourteen million Indians go to the movies on a daily basis (about
RAAZ 3 HEROINE NAMES MOVIE
If activities relating to generating of interest in Ranbir had taken place the movie would have done better or else the posters should have emphasised on Priyanka as well.Ībha Ajmera, Abhishek Singh, Atul Mishra, Chandan Agarwal, Gitika Singh & Kushal Jalan However we find 2 weeks before the release the search activity for Priyanka was more than that of Ranbir by a significant margin. Some of the posters carried the pictures of Ranbir only. The movie had RanbirKapoor and Priyanka Chopra as lead actor and actress.The penetration strategy is difficult to implement because of the sheer volume of movies being released and the low retention rate of consumers for the moviesPrice Customization takes place according to geographic reasons/type of theatre airing the movie. In multiplexes the prices were anywhere from 150-300 in tier-1 citiesIn tier-2 cities the prices were a little less between 100-150Thus the price structure was determined by the relative economic status of the cities.Most movies including Barfi follow the skim marketing strategy in order to capture the high value consumers early on. In line with the positioning of a rom-com which has the maximum demand in the industry, the prices were competitive in order to capture maximum value.